Ever wonder where drugs get those silly sobriquets?

Washington Business Journal
When a team of branding consultants set out to name Pfizer Inc.’s nextgeneration erectile dysfunction drug, they took a cautionary lesson from its predecessor ..... Read Article

Brand Institute on CBSNEWS

CBSNEWS
Watch our very own, Scott Piergrossi, Vice President of Creative, speak with Kelly Cobiella of CBSNEWS on the Gulf of Mexico.... Watch Video on CBSNEWS.COM

Making drug names easy to swallow

The Wall Street Journal
With slew of new medicines arriving on the market, companies struggle to fulfill own, regulators' requirements ..... Read Article

BusinessWeek

No-Name Groceries
Does it pay to buy name brands?

With grocery prices soaring, it may be time to step away from the brands you love and try some store versions. You will save money, and you may not notice much difference in taste...... Watch the video

CBS Sunday Morning News

Brand Institute was invited to CBS Sunday Morning News .....
Watch the Video

FOX Business News

Brand Institute was invited to FOX BUSINESS to discuss the Drug Name Game.....
Watch the Video