Brand Audit - an audit of brands within the company portfolio, or competitive set.

Brand Architecture - how an organization structures various products, services or other entities within its portfolio and how they relate to one another.

Brand Positioning - the "mental space" a brand should occupy in the minds of the target audience.

Brand Institute offers a suite of brand strategy services to complement our naming, market research, design and regulatory capabilities.

These services help our clients:

• better position their brands in a competitive marketplace
• understand the key drivers that will lead to brand adoption & brand loyalty
• communicate product attributes and benefits in a targeted manner
• carve out a messaging niche that will resonate with the target audience

Brand Institute provides these services in the form of:

• strategic consultations
• positioning and messaging statement development
• brand audits and brand architecture creation and design